The Lithuanian consumer

In Lithuania, the market for consumer products is fragmented. Consumer preferences vary by income, age and social group. The growth of the Lithuanian economy has led to increased consumer confidence and increased household spending. Consumers are now interested in the new fashion of healthy food or fine food products, they expect better quality services. The increase in the purchasing power of Lithuanian consumers and the transition of Lithuania to the euro area in January 2015 created a favorable context. The pattern of household expenditure in Lithuania is characterized by the predominance of food products (41.3% of total expenditure). For 51% of inhabitants, the price plays a key role in the purchase decision. Spending on clothing represents only 4.5% of total spending and 3.8% is spent on recreation. The Lithuanian consumer remains price-sensitive because his purchasing power is not as high as in other EU countries (the average salary in Lithuania is 726.23 €.). The consumer market is also characterized by large inequalities in wages, with Lithuania having a Gini index of 37.9 points (ranking 77th in the world, higher than the European average of 31 points).

https://www.mruni.eu/upload/iblock/c60/3%20IE_Jasinavicius_Ganiprauskas_STR_EN.pdf https://www.focus-economics.com/country-indicator/lithuania/consumption